| TÃtulo : | Blue ocean strategy : how to create uncontested market space and make the competition irrelevant | | Tipo de documento: | texto impreso | | Autores: | Kim, W. Chan, Autor ; Mauborgne, Renée, Autor | | Editorial: | Boston, MA : Harvard Business School Press | | Fecha de publicación: | 2005 | | Número de páginas: | xv, 240 p. : | | Il.: | ill. ; | | Dimensiones: | 25 cm. | | ISBN/ISSN/DL: | 978-1-59139-619-2 | | Palabras clave: | New products. Market segmentation. | | Resumen: | Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy. |
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant [texto impreso] / Kim, W. Chan, Autor ; Mauborgne, Renée, Autor . - Boston, MA : Harvard Business School Press, 2005 . - xv, 240 p. : : ill. ; ; 25 cm. ISBN : 978-1-59139-619-2 | Palabras clave: | New products. Market segmentation. | | Resumen: | Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy. |
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