TÃtulo : | Advertising photography : a straightforward guide to a complex industry | Tipo de documento: | texto impreso | Autores: | Lesko, Lou, Autor ; Lane, Bobbi, Autor | Editorial: | Boston, MA : Thomson Course Technology | Fecha de publicación: | 2008 | Número de páginas: | xiii, 241 p. : ill. (some col.) | Dimensiones: | 19 x 24 cm. | ISBN/ISSN/DL: | 978-1-59863-406-8 | Nota general: | Includes index. | Palabras clave: | Advertising photography Photography -- Business methods | Clasificación: | 770 La photographie et les photographies
| Nota de contenido: | Contents: Getting started -- The players -- The structure of a bid -- Bid psychology -- The bid revision -- When the job awards -- Pre-production -- The shoot -- Post-production and delivery -- Cash flow and good business practices -- Sex money, and drama -- It's all in your head -- Brand identity -- That's a wrap! |
Advertising photography : a straightforward guide to a complex industry [texto impreso] / Lesko, Lou, Autor ; Lane, Bobbi, Autor . - Boston, MA : Thomson Course Technology, 2008 . - xiii, 241 p. : ill. (some col.) ; 19 x 24 cm. ISBN : 978-1-59863-406-8 Includes index. Palabras clave: | Advertising photography Photography -- Business methods | Clasificación: | 770 La photographie et les photographies
| Nota de contenido: | Contents: Getting started -- The players -- The structure of a bid -- Bid psychology -- The bid revision -- When the job awards -- Pre-production -- The shoot -- Post-production and delivery -- Cash flow and good business practices -- Sex money, and drama -- It's all in your head -- Brand identity -- That's a wrap! |
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