| TÃtulo : | Marketing management : knowledge and skills | | Tipo de documento: | texto impreso | | Autores: | Peter, J. Paul., Autor ; Donnelly, James H., Autor | | Mención de edición: | 7th ed | | Editorial: | Boston : McGraw-Hill | | Fecha de publicación: | 2004 | | Número de páginas: | xix, 876 p. : ill. (some col.), maps | | Il.: | McGraw-Hill/Irwin series in marketing | | Dimensiones: | 26 cm. | | ISBN/ISSN/DL: | 978-0-07-255217-1 | | Nota general: | Includes bibliographical references and index. | | Palabras clave: | Marketing--Management Marketing--Management--Case studies | | Nota de contenido: | "This text offers everything you need to provide students with a solid foundation in marketing management. Succinct but complete chapters, together with 41 cases, encourage students to go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies" -- Summary taken from Back Cover. |
Marketing management : knowledge and skills [texto impreso] / Peter, J. Paul., Autor ; Donnelly, James H., Autor . - 7th ed . - Boston : McGraw-Hill, 2004 . - xix, 876 p. : ill. (some col.), maps : McGraw-Hill/Irwin series in marketing ; 26 cm. ISBN : 978-0-07-255217-1 Includes bibliographical references and index. | Palabras clave: | Marketing--Management Marketing--Management--Case studies | | Nota de contenido: | "This text offers everything you need to provide students with a solid foundation in marketing management. Succinct but complete chapters, together with 41 cases, encourage students to go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies" -- Summary taken from Back Cover. |
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